WHAT ARE YOUR ANTECEDENTS IN THE MUSIC INDUSTRY.
I started my career managing soul-e in 2005 and we all know the monster artiste he grew into.he is one of the most singularly talented artistes of our time. Then artistes like Jahbless (yes records) gxploits
WHY YOUR PARTICULAR FOCUS ON HIGH LIFE: it is the most widely accepted music in the continent, Europe and the caribeans but what is lacking is the aggression and human resource available to hiphop to be available to the genre. It has huge revenue potentials in terms of publishing aid life performance. It is well rounded sound and with the right management highlife pop will break into European radio/TV revenues from distribution, tours and merchandising.
WHY DO YOU THINK HIGHLIFE POP ISN’T IN THE FOREFRONT OF MUSIC IN NIGERIA.
It is because of the aggressive nature of the hip hop business managers and the shrewd conservative stands of the highlife artistes and their investors. There is a great need for music heads to understand the need to keep Improving the music and expanding the audience reach. For instance Australians would have loved highlife but if its not well developed and not licensed how do they get to know the brand or genre even exists. The Music industry in nigeria should also understand that paying taxes benefit them greatly.
HOW DOES TAXATION HELP THE MUSIC INDUSTRY
You called music an industry, all the indices to determines actual growth and contribution of the music industry to the economy is absent. Most music businesses in nigeria don’t know they should keep books, undergo internal/external audits and position themselves for external investments or incrative joint ventures. In Nigeria the only way to determine the brand equity of an artiste is through tax audits, fiscal records that authenticate the commercial viability of an artiste/brand
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